MailChimp’s benefits team wanted to reward employees who reached the top participation level in our health insurance app. The app tracks fitness and health goals, and advancing through all the levels—Bronze, Silver, Gold—on the way up to Platinum isn’t easy. It takes time and dedication, and our benefits crew thought if there was a fun prize, maybe we’d be all the more motivated.
We’ve wanted to make a coach’s jacket for a while, and I realized that piece of clothing matched well with physical activity. I began ~mindjamming~ about bold imagery that might complement a dynamic orange jacket. I wanted to make something I’d be excited to wear.