Every month, one of MailChimp’s designers creates new art for our billboard at the corner of Krog Street and Dekalb Avenue here in Atlanta.
The location of the billboard isn’t the greatest. It’s too high if you’re driving. It’s too low if you’re riding the train. Pedestrian traffic is minimal.
But it’s directly across the street from the Krog St. tunnel, which has long been Atlanta’s most notable street art message board. Artists, vandals, and community organizers continually paint over each other’s work, with everything from intricately designed murals to hastily scrawled ads for the neighborhood wheelbarrow festival. It’s messy. To some people, the tunnel might be a little intimidating.