Posted by Mattiel on April 16, 2014

More Making

One day about a year ago, my friend Jason asked me if I’d be interested in interning for MailChimp. At the time, I was working long hours, and my routine didn’t leave a lot of room for creative exploration. I must have been really itching to let my brain run loose, because without much thought, I happily agreed. A few weeks into my first semester as an intern, I got a taste of how far my imagination could take me.

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Posted by Jason on April 10, 2014

Recruiting Ads

Every couple weeks, we do a support recruiting meet and greet here in Atlanta. In the past, we’ve posted job descriptions and meet and greet announcements online only, but we wanted to experiment, try reaching a different group of people. We decided to try placing three ads in Atlanta’s alternative-weekly newspaper, Creative Loafing.

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Posted by Jason on April 7, 2014

March Coffee Hour Posters

We often invite interesting, creative, and sometimes-weird people to speak at MailChimp Coffee Hour. These presentations are inspirational for us as spectators, but they’re also the perfect place to experiment with design ideas. We’ve made numerous posters, and even videos sometimes. March brought us a record label owner, a puppeteer, and a writer who draws. With each poster, I aim to give a little nod to each speaker’s work—an inside joke they appreciate, and we have fun making.

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Posted by Lain on February 3, 2014

Creative Change and MailChimp’s Krog Street Billboard

Every month, one of MailChimp’s designers creates new art for our billboard at the corner of Krog Street and Dekalb Avenue here in Atlanta.

The location of the billboard isn’t the greatest. It’s too high if you’re driving. It’s too low if you’re riding the train. Pedestrian traffic is minimal.

But it’s directly across the street from the Krog St. tunnel, which has long been Atlanta’s most notable street art message board. Artists, vandals, and community organizers continually paint over each other’s work, with everything from intricately designed murals to hastily scrawled ads for the neighborhood wheelbarrow festival. It’s messy. To some people, the tunnel might be a little intimidating.

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Posted by Jason on January 24, 2014

FRESH POTS!

As you may have noticed, MailChimp folks love coffee. Every time someone in DesignLab makes a new Chemex pour over, they head to our chat room and announce the “fresh pot.” It’s like our Bat-Signal, except that, instead of hailing Batman in a time of distress, it sends caffeine-crazed coffee drinkers scurrying to the kitchen to grab a cup before it’s gone. Its origins can be traced back to rock ‘n’ roll legend Dave Grohl’s now-classic YouTube clip.

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Posted by Ben on January 3, 2014

Noom Crochets

A few years ago, my sister returned from a trip to Thailand bearing some awesome gifts: animal-shaped hats! Because my sister knew it would make me look ridiculous, she gave me a neon pink one in the shape of a pig. (Conveniently, she kept the monkey shaped hats all to herself.) I wore this crazy pig hat around the MailChimp office one cold winter morning, and people seemed to love it.

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Posted by Mattiel on December 23, 2013

Basmati Freddie

As a DesignLab intern this fall, I’ve been given one or two creative projects to complete each week. Through a process of challenges and critiques, our creative director, Ron, does a wonderful job strengthening my work during these assignments. Needless to say, I was thrilled when he asked me to design a billboard. Impressed by the other billboards brought to life by our team, I wanted to come up with something fun and different for the first billboard of my design career.

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Posted by Jason on November 5, 2013

Painting Chimpspiration

I’m often most inspired by those around me. The ideas that evolve directly out of everyday circumstances can be very powerful. I try to stay conscious of my surroundings and let ideas wash over me like a warm light. A warm, inspirational, great-idea light.

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Posted by Meg on October 15, 2013

The Zookeeper

About 75% of my workload as one of MailChimp’s zookeepers is related to food and coffee. Chimps are ravenous animals, and it takes a lot of effort to keep everyone fed, energized, and still somewhat healthy.

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Posted by David on October 3, 2013

Goes With You Script

Our new MailChimp Goes with You page prominently features a James Victore script. While it might have been easier to simply ask him to participate in the project initially, the actual process was a bit more convoluted. Come, peek behind our curtain.

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Posted by David on September 6, 2013

Iteration—Always Be Creating

A few months ago MailChimp was redesigned—the app, the site, the logo. Nearly everything changed. It was a lot of work, with a lot of cooks and kitchens and appetizers and Yelp reviews and well, it got kinda crazy, is what I’m saying. But one of the cool things that happens when you have great cooks involved is crossover—ideas bleed over from from one project into another, and you get weird flavors in your dish you never would have put there yourself.

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Posted by Jason on September 5, 2013

Living Walls

MC ❤ LW

This year, Living Walls asked me to be a part of their media team. Since MailChimp is a sponsor of the conference, it made perfect sense—I was able to split my time and help out an amazing group of artists. I also learned quite a bit in the process.

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Posted by Jason on September 3, 2013

Freddie & Son

A simple premise: Have a co-worker dress up as Freddie and surprise his three-year-old son, who was also wearing a miniature Freddie costume (which was designed and sewn by his mother, the co-worker’s wife). Oh, to be a kid again.

Posted by Justin on July 23, 2013

Freddie in Toyland

A couple weeks ago we teamed up with our good friends at Fuzzco for a mystery box giveaway. We made people work for the prize with a fun game. The mysterious surprise was a vinyl Freddie toy, as some of you now know, and we’ve been enjoying the photos of him hanging out amongst arsenals of desk junk, busting out of his packaging, and so on. But how did this project come about?

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Posted by Justin on July 5, 2013

Hidden Rooms

Here at MailChimp, we like to keep it weird. And what’s weirder than a space-themed, hidden gift shop? I’m sure there’s weirder, but we thought it would be a cool project and a fun addition to our office that would give our visitors a chance to walk away with a grab bag of MC goodies.

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Posted by Jason on July 1, 2013

MailChimp Monkey Hats (For Cats) Video

I had a delightful time filming cats (and dogs) wearing MailChimp hats. It would have been a really delightful time to take allergy meds! (Special nod to Troy Stains for his assistance & original tune.)

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Posted by Jason on June 5, 2013

Robocat

The founders of Danish software studio Robocat visited our offices last week to talk to us about the creation of their wildly successful Thermodo Kickstarter campaign. They walked us through the project, from initial idea to prototypes to the craziest month of their professional lives. The guys have a great sense of humor, and I wanted to reflect that in my poster, as well as the portraits I took of them while they were visiting Atlanta.

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Posted by David on May 28, 2013

ATL Collective & FOUNDFONT™

The ATL Collective is a group of various Atlanta musicians who get together now and then to perform a classic album live, from start to finish. MailChimp sponsored two of their most recent shows—Bruce Springsteen’s Born to Run and Johnny Cash’s At Folsom Prison. We wanted to provide something special for the Collective and the people attending, something tangible they could take with them. For Born to Run, we screen printed a program with song titles, album history, and artist bios for the musicians. For Folsom Prison, we had gig posters printed.

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Posted by Jason on May 24, 2013

Persona Posters

Who are our customers? How do they use MailChimp?

Our UX team talked to dozens of users, acquiring tons of data and identifying motivations, traits, and needs. We used this information to create a series of archetypes that serve as a guide when designing. These personas help us keep in mind who we’re designing for, and what’s important to them.

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Posted by Jason on April 29, 2013

Chip Kidd

Working on a Chip Kidd Coffee Hour poster was a dream come true. He was one of the first graphic designers I discovered when I was younger, and I’ve always thought his book covers were astute and unpredictable. His love of Batman is something fierce, and I paid tribute to his fandom with a simple, hand-illustrated/written poster, which was then hand screen printed.

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Posted by Aaron on April 19, 2013

On Building This Blog…

Quite some time ago I came into the office with a new, vague to-do on my Basecamp… “DesignLab Blog”. As some of you may remember, the original DesignLab blog was a pretty neat place for our designers to post their work and ideas.

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Posted by David on April 16, 2013

MC²

We treat our caffeine intake seriously around here. Drip coffee flows constantly, the Chemex Crew has fresh pots ready nearly every hour, and we recently upgraded our brewing capabilities in a major way, with a La Marzocco espresso machine from Octane.

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Posted by Justin on April 12, 2013

Letters in the Attic

I recently had the pleasure of blowing the dust off an old project that hasn’t been seen by many eyes yet. Two years ago MailChimp acquired TinyLetter, a beautifully simple email newsletter app. Shortly after that came a new marketing site, rebrand, and lastly the task of creating a limited run of TinyLetter branded stationary for select users.

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Posted by Ron on April 2, 2013

MailChimp App Icons

A few months ago, Stephen Martin (MC mobile developer/designer) and I started the slow process of rethinking the MailChimp mobile app icons. During our initial exploration Louie Mantia gave a talk at the Renaissance Conference about icon families. This talk helped define our goal: keep the individual brand personality of each app while unifying the visual language.

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Posted by Jason on April 1, 2013

Andrea Seabrook Poster

Longtime NPR host and correspondent Andrea Seabrook spoke at a recent MailChimp Coffee Hour. She talked about her decision to leave NPR to found her DecodeDC podcast, which quickly raised $100,000 through Kickstarter.

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Posted by Jason on March 21, 2013

Smashing James Victore

We frequently invite inspiring people to speak at our weekly coffee hours. Recently we had the pleasure of hosting art director, designer, and author James Victore. We thought, “Hey, why not create a video for this one? And have a little fun while doing it?”

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Posted by Jason on March 8, 2013

Maddie on MailChimp

Theron Humphrey and his red tick coonhound, Maddie, have been traveling all over the country. We asked them to stop by our office on their Atlanta trip. We ended up on the roof—with our mascot Freddie.

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Posted by Jason on March 6, 2013

MailChimp Through the Ages

I love repetition. I also love illustration. I had the idea a while back of creating illustrations featuring Freddie’s head on historical figures. “MailChimp Through the Ages,” I was calling it. As I started drawing the figures, it gave way to fictional characters.

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Posted by Jason on March 5, 2013

Shreddin’

A few months ago I went to see British metallers Napalm Death on their latest U.S. tour stop in Atlanta, and it sparked my interest in heavy-metal logos. There were four other bands on the bill and about 50 different t-shirts lining the wall around the merch booth.

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