Music’s always been an important part of what we do here at MailChimp. Musicians were some of our earliest customers, and over the years they’ve been have been joined by a few other artists you may know, as well as some record labels, venues, and festivals.
The founders of Danish software studio Robocat visited our offices last week to talk to us about the creation of their wildly successful Thermodo Kickstarter campaign. They walked us through the project, from initial idea to prototypes to the craziest month of their professional lives. The guys have a great sense of humor, and I wanted to reflect that in my poster, as well as the portraits I took of them while they were visiting Atlanta.
Who are our customers? How do they use MailChimp?
Our UX team talked to dozens of users, acquiring tons of data and identifying motivations, traits, and needs. We used this information to create a series of archetypes that serve as a guide when designing. These personas help us keep in mind who we’re designing for, and what’s important to them.
Working on a Chip Kidd Coffee Hour poster was a dream come true. He was one of the first graphic designers I discovered when I was younger, and I’ve always thought his book covers were astute and unpredictable. His love of Batman is something fierce, and I paid tribute to his fandom with a simple, hand-illustrated/written poster, which was then hand screen printed.
I recently had the pleasure of blowing the dust off an old project that hasn’t been seen by many eyes yet. Two years ago MailChimp acquired TinyLetter, a beautifully simple email newsletter app. Shortly after that came a new marketing site, rebrand, and lastly the task of creating a limited run of TinyLetter branded stationary for select users.
I love repetition. I also love illustration. I had the idea a while back of creating illustrations featuring Freddie’s head on historical figures. “MailChimp Through the Ages,” I was calling it. As I started drawing the figures, it gave way to fictional characters.