Posted by Justin on July 23, 2013

Freddie in Toyland

A couple weeks ago we teamed up with our good friends at Fuzzco for a mystery box giveaway. We made people work for the prize with a fun game. The mysterious surprise was a vinyl Freddie toy, as some of you now know, and we’ve been enjoying the photos of him hanging out amongst arsenals of desk junk, busting out of his packaging, and so on. But how did this project come about?

I started the journey of bringing a vinyl Freddie to life about a year ago. In collaboration with the talented folks at Super7 in California, we were able to make that dream a reality. After several trips to San Francisco, we immediately started working on design ideas for the toy. Initially we took on the task ourselves to see what we could come up with, from generic to custom to somewhat-exaggerated styles.

In the end, we decided to get Super7′s take on Freddie, then put our own spin on it to make it feel just right. It was a great experience seeing it come to life throughout the process and seeing just how much goes into making a toy. For those of you lucky enough to snag one, I hope you love and enjoy it as much as we do. For those who weren’t, well, keep your eyes peeled.