I recently had the pleasure of blowing the dust off an old project that hasn’t been seen by many eyes yet. Two years ago MailChimp acquired TinyLetter, a beautifully simple email newsletter app. Shortly after that came a new marketing site, rebrand, and lastly the task of creating a limited run of TinyLetter branded stationary for select users.
After several prototypes with complex patterns and lots of color, we scaled back instead, adding a few subtle hints of design that you may not see at first glance. In the end the product felt like more than just your average stationary but also was still simple enough to highlight whatever message was written on each letter.