We treat our caffeine intake seriously around here. Drip coffee flows constantly, the Chemex Crew has fresh pots ready nearly every hour, and we recently upgraded our brewing capabilities in a major way, with a La Marzocco espresso machine from Octane.
A few months ago, Stephen Martin (MC mobile developer/designer) and I started the slow process of rethinking the MailChimp mobile app icons. During our initial exploration Louie Mantia gave a talk at the Renaissance Conference about icon families. This talk helped define our goal: keep the individual brand personality of each app while unifying the visual language.