Quite some time ago I came into the office with a new, vague to-do on my Basecamp… “DesignLab Blog”. As some of you may remember, the original DesignLab blog was a pretty neat place for our designers to post their work and ideas.
A few months ago, Stephen Martin (MC mobile developer/designer) and I started the slow process of rethinking the MailChimp mobile app icons. During our initial exploration Louie Mantia gave a talk at the Renaissance Conference about icon families. This talk helped define our goal: keep the individual brand personality of each app while unifying the visual language.